11 Yellow Road Consulting — Founder

Evelyn Bako

Digital Strategist

Organizational Designer

Systems Thinker

Narrative Intelligence Practitioner

Founder, 11 Yellow Road Consulting + Regulus Africa

I translate ancestral knowing into organizational design — building digital systems, communication strategies, and human ecosystems that endure.

What I do

Strategy rooted in
systems thinking
and human design.

I am a digital strategist and organizational designer who works at the intersection of technology, narrative, and human systems. My work is grounded in one conviction: the most effective digital and organizational systems are built around how people actually communicate, relate, and move — not around how platforms prefer they do.

I bring data fluency, narrative intelligence, and systems design together into a coherent point of view that helps leaders build organizations — and digital ecosystems — that hold.

Digital Strategy & Systems Design

I design and manage the digital ecosystems organizations use to communicate, operate, and grow — from marketing channels and content systems to platform architecture, automation, and analytics. I build systems that reduce friction, amplify coherence, and make your message land with resonance, not noise.

Organizational Design

I partner with leaders to redesign the structures, communication flows, and cultural patterns inside their organizations — aligning people, process, and technology so the work moves the way the mission requires.

Pattern Intelligence

Using the Ancestral Ecosystems framework, I help leaders see the behavioral and cultural patterns already shaping their organization — and redesign systems to work with those patterns rather than against them.

Narrative Intelligence

I work with leaders and their teams to surface a unifying story — one that guides decisions, informs behavior, and strengthens alignment from strategy to daily action. Story is not a soft skill. It is the connective tissue of every system that works.

The story behind the work

I grew up across two worlds.
I learned to read the pattern
between them.

I was raised between Zimbabwe and the United States — moving between cultures, languages, and ways of knowing from childhood. That experience taught me early that the same system can look completely different depending on where you are standing inside it. It also taught me that the patterns running beneath the surface are almost always more powerful than the structures built on top.

"I describe myself as a global villager and a public village intellectual — someone who brings the wisdom of the collective into the architecture of modern organizations."

That intellectual formation — rooted in Gloria Anzaldúa's Mestiza consciousness, in ancestral memory, in the intelligence of material culture and lived experience — became the foundation of the Ancestral Ecosystems framework. It is the lens through which I approach every digital system, every organizational design, every leadership conversation.

I think in images and narrative before frameworks. I read pattern intelligence into everyday culture. And I build systems — digital and human — that are designed to carry meaning, not just information.

How I identify

Global villager. Public village intellectual. Strategist, conduit, and systems thinker. Someone who operates at the intersection of ancestral wisdom, human systems, and narrative design.

Intellectual influences

Gloria Anzaldúa's Mestiza consciousness. Indigenous knowing. Relational intelligence. The intelligence embedded in material culture — what objects, spaces, and rituals carry across generations.

Charlotte, NC — home base

Zimbabwe — roots, ancestral ground

Africa (ZW, NG, KE, GH, ZA) — through Regulus Africa

Digital systems I work with

The platforms, tools,
and channels I actually build in.

Strategy without execution is just theory. I design and build inside the real digital systems that organizations run on — which means my recommendations are grounded in what is actually possible, not just what sounds good.

── 01

Marketing & Content Systems

Digital marketing strategy, content architecture, LinkedIn presence, email systems, and campaign management.

── 02

Web Design & Development

Website strategy, design, and build — Squarespace, Lovable, custom HTML/CSS. I build and manage my own web properties independently.

── 03

Data & Analytics

Data fluency applied to organizational insight — reading what the numbers are actually saying about culture, behavior, and communication patterns.

── 04

Communication Architecture

Designing how information flows inside and outside an organization — brand voice, internal communication, stakeholder messaging, and narrative alignment.

── 05

Market Intelligence

Through Regulus Africa, I build market intelligence platforms for SMEs — translating trade data into strategic insight across emerging markets.

── 06

Integration & Automation

Connecting systems so they work together — webhook integrations, payment platforms, onboarding sequences, and workflow design.

The ventures

Two platforms.
One point of view.

Both ventures emerge from the same conviction: that the most enduring systems — organizations, markets, communities — are built around human intelligence, not against it.

Consulting Practice

11 Yellow Road Consulting

A storytelling, organizational design, and leadership consulting practice built around the Ancestral Ecosystems framework. We partner with leaders to align people, culture, and digital systems — designing organizations that communicate with clarity and lead with humanity.

Work with us →

Market Intelligence Platform

Regulus Africa

A market intelligence platform serving African SMEs across Zimbabwe, Nigeria, Kenya, Ghana, and South Africa — translating trade data into strategic insight for cross-border traders, logistics operators, and digital commerce sellers.

Learn more →